Asia Market Assessment
A "GO" or "NO GO" decision that is defensible and concludes with an optimal path to execution case-by-case.
A first market entry step or validating ongoing Asia strategic expansion
Most expansions fail because the market conditions for success were never confirmed
We assess market potential, competitive dynamics, cost implications, and regulatory frameworks specific to your industry and the critical criteria that determines the success of your business in a given market.
How does it work
PHASE 1
Select Markets
• Compare two or more countries in Asia
• Benchmark conditions
PHASE 2
Set objective & criteria
• What do you need to validate
• What conditions define a “GO” decision
PHASE 3
Execute
• Primary research
• Interviews with stakeholders
• Completed 6 - 12 weeks
What you can use Asia Market Assessment for
Confirm Market Size & Viability
- Total Addressable Market (TAM) & Serviceable Addressable Market (SAM) volume
- Historical & projected market growth rates
- Average industry gross & net profit margins
- Customer willingness-to-pay thresholds
- Customer lifetime value (LTV) to customer acquisition cost (CAC) ratios
- Revenue predictability & seasonality
- Capital expenditure (CapEx) & market entry cost
- Currency volatility & macroeconomic inflation exposure
Confirm Sales Potential
- Customer identification
- Confirm product fit & localization
- Validate demands
- Identify RFQs, tender opportunities
- Price point validation & willingness to pay
- Competitive landscape
- Route-to-market & channel dynamics
- Barriers to purchase
Competitive Landscape Mapping
- Competitor density by location
- Foreign vs. local competitor dynamics
- Tiered competitive segmentation
- Market share concentration & dominance mapping
- Incumbent defensive moats & channel control
- Competitor cost structures & vertical integration advantages
- Pricing & value positioning benchmarks
- Consolidation & alliance trends
- Likely competitive response to new entry
- Competitive white space & underserved segments
Regulatory Understanding
- Foreign ownership limits & entity structure requirements
- Licensing, permits & sector-specific approvals
- Product registration & certification requirements
- Import, export & customs regulations
- Local-content & localization mandates
- Labor & employment law obligations
- Tax regime, incentives & profit repatriation rules
- Data, privacy & cybersecurity compliance
- Environmental, health & safety regulations
- Regulatory change & political risk outlook
Acquisitions & JV Opportunity
- Addressable market size
- Identify highest potential targets
- Identify bolt-on opportunities
- Customer & revenue concentration
- Valuation & market pricing multiples
- Synergy realization with parent operations
- Regulatory risk & transaction complexity
- Taxation implications & regulatory restrictions for profit remittance
- Validate operations profile
- Post-merger integration with parent operations
FDI Incentives & Benefits Understanding
- Benchmark incentives available by type of proposed market activity, country vs. country
- Eligibility by investment activity, sector & scale
- Clarify tax holidays & CIT reductions
- Benchmark import duty & tariff exemptions
- Identify subsidies & co-investment support
- Identify Special Economic Zone & Free Zone benefits
- Land, facility, infrastructure & training incentives
- Incentive negotiation & optimization
- Approvals process, competent authorities & timelines
- Compliance & reporting obligations & clawback risks
Supply Chain Availability
- Raw materials input & access
- Supplier density in target countries
- Single source risk mitigation & contingency
- Confirm supplier capacity ceilings
- Confirm ESG/CSR compliance
- Export, tariff, tax cost benchmarking
- Confirm supplier MOQ, lead times & payment terms
- Confirm logistics reliability & lead time variability
Labor Market Dynamics
- Available talent pool density & skill levels
- Local labor laws & union concentration
- Wage inflation & compensation benchmarking
- Workforce retention rates & turnover trends
- Retrenchment & redundancy regulations
- Talent poaching risk & competitor density
- Scalability of regional recruitment pipelines
ESG & CSR Market Dynamics
- Waste management & circular economy infrastructure
- Local environmental regulations & carbon emission mandates
- Government energy policies & incentives
- Availability of GHG offset implementation
- Human rights, fair labor standards & supply chain ethical audits
- Green market demand shifts
- Diversity & inclusion mandates
- Competitor ESG positioning & benchmarking
From Gut Feel to Ground Truth
Validate before you commit, do not read tea leaves or touch crystal balls
Market Validation
Managing Asia Expansion
Expanding into Asia from a desk in Stuttgart, Singapore, Paris, Tokyo, Toronto, Chicago or Des Moines? Or leaning on your one General Manager in Asia, already fighting hard to close sales?
Yes, you have deep industry experience. Yes, you have the off-the-shelf reports suggesting where to expand. But only boots on the ground confirm it, can you do that with the focus of your day job pulling at you?
Schedule Introduction
Book a free Asia expansion or Asia market entry pathfinder call - your call will focus on:
- Your case understanding
- Goal challenges & feasibility
- Atlas approach
- High level overviews, sector & geography