WHAT WE DO
Go-To-Market
We help clients assess, de-risk, and execute Thailand and wider Asia market expansion, wherever they are in their Asia business journey - From new entry to 30+ years APAC established.
From building first distribution relationships to bridging operations gaps through acquisition or greenfield manufacturing investment.
SERVICES FOR ASIA MARKET ENTRY & EXPANSION
Helping you make and execute optimal growth decisions
Market Opportunity & Regulatory Assessment - A first market entry step or validating ongoing Asia strategic expansion
Most expansions fail because the market conditions for success were never confirmed - We assess market potential, competitive dynamics, cost implications, and regulatory frameworks specific to your industry and the critical criteria that determines the success of your business in a given market.
What do you get
- A “GO’ or “NO GO” decision that is defensible and concludes with an optimal path to execution case-by-case
- A validated new market entry or expansion plan ready for execution
- Clarity in white spaces for an investment - A new production plant, sales, engineering hub or supply chain decision
- Primary research: Direct contact with potential customers, partners and stakeholders
- Direct interviews
- Surveys in person and online
Partner & Distributor Search - Build out your Asia commercial network or find an integrator
The right distributor can be the fastest way into Asian markets. Atlas Commercial Consulting finds that partner, qualified, conflict-free, and committed to your brand, and can run a confidential search to replace an underperforming one or a partner nearing the end of contract.
You are involved at every step through scheduled meetings. We do not work in a black box.
What you get
- Between 3 and 10+ partners, qualified and committed to growing your brand in market
- A coordinated, managed market visit
- Confirmation of licenses and permits
- Confirmation of commercial and operational capability
- Inspection of operating/storage premises
- A single or multi-country search completed in 6 to 12 weeks, case by case
M&A/JV Deal Origination - Accelerate in Markets & Bridge gaps
The best Asia acquisition target is rarely the one advertised as for sale, which is why finding it is often the hardest part. Atlas takes your criteria, screens a country or region for suitable candidates, and approaches them directly to confirm genuine openness to a sale or partnership.
Most clients considering Asia acquisitions already have an experienced M&A team or senior executive who leads due diligence, negotiation, closing, and integration with confidence.
Our role is to support that team where it is most challenging to reach from outside the region: identifying the right off-market targets and sensitively opening the conversation, particularly with the multi-generational family-owned businesses that often represent the bulk of your best opportunities.
What you get
- De-risked buy-side deal with obstacles removed for a timely closing, under 12 months, case by case.
- A viable acquisition opportunity, with your company and the sellers aligned to proceed to a purchase agreement
- Local country level due diligence and asset inspection
- Valuation advisory to proceed with negotiations
- A first mover advantage
- Post acquisition integration support as needed
- Honesty - Before any work starts, Atlas tells you whether your target criteria will realistically yield candidates and, if so, the estimated number.
Sales Outsourcing & Incubation - Operate Without Setting up a Company
Atlas Sales Outsourcing and Incubation is far more than an Thailand Employer of Record. We deliver the managed middle ground between two costly extremes: building your own office and staff, or handing your market to an out-of-sight distributor you cannot control.
The result is high-impact, low-cost market entry on a solid footing, with a clear path to graduate into your own entity when the time is right.
Use it as a sales hub, a project management office, or a home for your sourcing and engineering team.
What you get
- A dedicated in-market representative reporting to you
- Commercial strategy plan with KPIs and an initial qualified customer/partner list and near immediate lead generation
- Payroll, legalities and accounting managed by Atlas
- A hire who is not out of sight and isolated, but working alongside the Atlas team in a supportive environment.
- Our office open for you to work from and host meetings whenever you visit Thailand, or another location where we offer incubation services.
Schedule Introduction
Book a free Asia expansion or Asia market entry pathfinder call - your call will focus on:
- Your case understanding
- Goal challenges & feasibility
- Atlas approach
- High level overviews, sector & geography