Asia Partner & Distributor Search

Build out your commercial network & connect with a qualified strategic partner

The right partner in Asia can never be a guess.

Whether you need a sales channel or a technical and industry specialist, our approach is disciplined qualification, localization and validation - We find, we verify, we connect.

Penetrating Complex Asian Markets with Local Resources

Atlas does more than find your Asia partner. Sometimes it's the needle in the haystack. Often it's the right conversation. Always, it's your USP, presented to win.

How does it work

PHASE 1

Confirm Partner Criteria

  • What does your ideal distributor look like?
  • Commercial network
  • Size of business
  • Licenses & permits held
  • Operational capability

PHASE 2

Longlist & Eliminate

  • Populate a full universe of potential targets
  • Remove targets not fitting criteria immediate
  • Contact remaining targets & present offering/requirement
  • Gather distributor expectation data from such as margin & terms

PHASE 3

Shortlist & Verify

  • Targets both fitting criteria & interested in partnership confirmed
  • Confirmed commitment to build brand & aligned with your vision
  • Business premises inspected
  • Verify licenses & permits
  • Verify capabilities
  • Verify financial health

PHASE 4

Finalists & Meetings

  • Between 3 and 10+ partners, qualified and committed to growing your brand in market
  • Managed market visit
  • Partner search completed in 6 - 12 weeks
  • After market visit follow up

What you can use Asia Partner & Distributor Search for

Distributor Search
  • Total Addressable Market (TAM) & Serviceable Addressable Market (SAM) volume
  • Historical & projected market growth rates
  • Average industry gross & net profit margins
  • Customer willingness-to-pay thresholds
  • Customer lifetime value (LTV) to customer acquisition cost (CAC) ratios
  • Revenue predictability & seasonality
  • Capital expenditure (CapEx) & market entry cost
  • Currency volatility & macroeconomic inflation exposure
Trade Show Business Matching
  • Customer identification
  • Confirm product fit & localization
  • Validate demands
  • Identify RFQs, tender opportunities
  • Price point validation & willingness to pay
  • Competitive landscape
  • Route-to-market & channel dynamics
  • Barriers to purchase
Supplier & Sourcing Search
  • Competitor density by location
  • Foreign vs. local competitor dynamics
  • Tiered competitive segmentation
  • Market share concentration & dominance mapping
  • Incumbent defensive moats & channel control
  • Competitor cost structures & vertical integration advantages
  • Pricing & value positioning benchmarks
  • Consolidation & alliance trends
  • Likely competitive response to new entry
  • Competitive white space & underserved segments
Master Franchisee Search
  • Foreign ownership limits & entity structure requirements
  • Licensing, permits & sector-specific approvals
  • Product registration & certification requirements
  • Import, export & customs regulations
  • Local-content & localization mandates
  • Labor & employment law obligations
  • Tax regime, incentives & profit repatriation rules
  • Data, privacy & cybersecurity compliance
  • Environmental, health & safety regulations
  • Regulatory change & political risk outlook
Joint Venture Partner Search
  • Addressable market size
  • Identify highest potential targets
  • Identify bolt-on opportunities
  • Customer & revenue concentration
  • Valuation & market pricing multiples
  • Synergy realization with parent operations
  • Regulatory risk & transaction complexity
  • Taxation implications & regulatory restrictions for profit remittance
  • Validate operations profile
  • Post-merger integration with parent operations
Strengthen Local Operations
  • Benchmark incentives available by type of proposed market activity, country vs. country
  • Eligibility by investment activity, sector & scale
  • Clarify tax holidays & CIT reductions
  • Benchmark import duty & tariff exemptions
  • Identify subsidies & co-investment support
  • Identify Special Economic Zone & Free Zone benefits
  • Land, facility, infrastructure & training incentives
  • Incentive negotiation & optimization
  • Approvals process, competent authorities & timelines
  • Compliance & reporting obligations & clawback risks

Looking Beyond the Usual Top 10

A desktop search for a Thai distributor finds the biggest players, often already working for your competitors, Atlas finds the hidden, hungrier operators.

Iceberg illustration of the hidden distributor network in Asia

Some of the best distributors in Thailand or Vietnam turn over millions of dollars a year with no website at all, their customer relationships locked in for decades. 

A search engine will never surface them. A local team that can make 500 phone calls will. 

Schedule Introduction

Book a free Asia expansion or Asia market entry pathfinder call - your call will focus on:

 

  • Your case understanding
  • Goal challenges & feasibility
  • Atlas approach
  • High level overviews, sector & geography
Asia focus